Case Studies

Real Businesses. Real Results.

We don't just talk about results — we help create them.

Every business is different. The challenges a local tradesperson faces are very different from those of a professional services firm or a retail business. That’s why we don’t believe in one-size-fits-all marketing. Here are a few examples of the kind of results practical, focused marketing can deliver.

From Page Three to Page One — How a Local Plumber Tripled His Enquiries

The Problem

A local plumbing business had been trading for several years and had plenty of happy customers. The problem was that new customers couldn't find them. They were buried on page three of Google, their Google Business Profile hadn't been touched since it was set up and they had just four reviews despite years of great work.

The Solution:

We started by fully optimising their Google Business Profile — updating every section, adding photos, services and a proper business description. We then worked on their local SEO, making sure their website was properly structured for local search. Finally, we set up a simple automated review request system so that every completed job generated a review request without the owner having to remember to ask.

Before
After

Moved from page three to the top three local results within 90 days

Reviews increased from 4 to 47 over six months

Monthly enquiries tripled compared to the previous year

The owner stopped relying on word of mouth alone for the first time

"I wish I'd done this years ago. The phone genuinely doesn't stop."​

— Local plumbing Business Owner —

A Website That Finally Works — How a Consultancy Turned Visitors Into Clients

The Problem

A business consultancy had a website that looked reasonable enough but wasn't generating any meaningful enquiries. People were visiting but leaving without making contact. The site had no clear call to action, the messaging was vague and it looked the same as every other consultancy website online.

The Solution:

We rebuilt the website with one clear goal in mind — turning visitors into enquiries. That meant rewriting the copy to focus on outcomes rather than services, simplifying the navigation, adding clear calls to action throughout and making the process of getting in touch as straightforward as possible. We also added a simple lead magnet to capture visitors who weren't quite ready to make contact.

Before
After

Enquiry rate increased by over 200% within the first 60 days

Bounce rate dropped significantly as visitors stayed longer and explored more pages

The business booked more new client consultations in the first month after launch than in the previous three months combined

It's the first time our website has actually felt like an asset rather than just something we had to have.

— business consultancy Website Owner —

Turning Browsers Into Buyers — How a Local Retailer Used Video to Grow Online Sales

The Problem

A local retailer had built a loyal customer base in their physical store but struggled to translate that into online sales. Their social media was inconsistent, their product photography was average and nothing they posted seemed to generate much engagement or drive people to buy.

The Solution:

We developed a straightforward content strategy focused on short-form video that showed the products in real, everyday use rather than just sitting on a shelf. We created a simple production process the business owner could follow themselves, combined with some professionally produced content for key product lines. Posts went out consistently rather than whenever someone remembered.

Before
After

Social media following grew by 340% over four months

Online sales increased by 85% compared to the same period the previous year

Several products sold out within 48 hours of being featured in video content

The business attracted stockist enquiries from two other retailers

We always knew our products were good. We just needed people to actually see them.

— Local retailer Business Owner —

Never Miss an Enquiry Again — How Automation Helped a Service Business Win More Work

The Problem

A busy service business was generating a reasonable number of enquiries but converting very few of them into customers. The owner was often too busy to respond quickly, follow-up was inconsistent and several potential customers had simply gone elsewhere by the time they got back in touch.

The Solution:

We set up a simple automation system that sent an immediate, personalised response to every new enquiry, followed by a sequence of helpful follow-up messages over the following days. The system flagged hot leads for personal follow-up while handling the routine communication automatically. Response times went from hours or days to seconds.

Before
After

Response time to new enquiries dropped from an average of 6 hours to under 2 minutes

Conversion rate on enquiries increased by 60%

The owner reclaimed several hours each week previously spent on routine follow-up

Three previously lost leads re-engaged and became customers within the first month

"I had no idea how much business I was losing simply by not getting back to people fast enough."

— Service Business Owner —

Could Your Business Be Our Next Success Story?

Every case study started with a conversation. A business owner who wanted better results but wasn’t sure where to start. If any of the challenges above sound familiar, the first step is simply to have a chat.
Tell us about your business, what’s working and what isn’t. We’ll help identify where the real opportunities are.

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